Skip to Content

How can e-commerce brands increase conversions through UX/UI auditing?

In 2025, user experience (UX) and user interface (UI) are no longer options for e-tailers. These two pillars of fluid, intuitive and reassuring navigation directly influence conversion rates, customer satisfaction and even return rates. Yet many brands still underestimate their impact. This is precisely where the UX/UI audit comes into play, as a genuine business performance tool.
April 13, 2025 by
How can e-commerce brands increase conversions through UX/UI auditing?
Alban Saferbuy

1. UX and UI: what exactly are they?

  • UX (User Experience): concerns the way in which a user experiences a site (fluidity of the path, confidence, loading time, etc.).
  • UI (User Interface): concerns design and interface (buttons, colors, typography, layout).

UX/UI has a direct impact on :

  • Conversion rate
  • Average shopping basket
  • Bounce rate
  • Product return rate


2. Why a UX/UI audit is crucial for an e-commerce site

a. Identify friction points

A form that's too long? A poorly placed button? An image that doesn't reassure? These are all elements that can hinder a purchase. The UX/UI audit helps identify these blocking points. 

b. Improving product understanding

Unclear visuals or confusing descriptions hinder the buying decision. A good UI enhances the product and immediately responds to the customer's expectations.

c. Gaining consumer confidence

A clean, reassuring, well-constructed interface inspires confidence. It conveys a professional and reliable brand image.

ALSO READ: Customer experience: Consumer expectations in 2025 and how to meet them

3. 7 common UX/UI mistakes that lose you sales

  1. Add to cart" button not clearly visible
  2. Product description without visual hierarchy
  3. No effective mobile filter
  4. Lack of customer reviews or social proof
  5. Intrusive pop-up at the wrong time
  6. Payment process too long
  7. Unreadable colors or fonts

Correcting these mistakes can literally double your online sales.

4. How does a UX/UI audit work?

UX/UI audits are generally tailored to the specific needs of your site:

  • Usability analysis on desktop and mobile devices
  • Conversion tunnel study
  • Reassurance assessment (notices, labels, terms and conditions, etc.)
  • Legibility and visual impact tests
  • Analysis of product/page/brand fit

5. Et pour aller plus loin : l'audit CX (Audit expérience client)

E-tailers who combine a UX/UI audit with a CX audit are the ones with the best reporting. The CX audit consists of an in-depth analysis of the various points of contact between a company and its customers, from marketing to sales, customer service and after-sales support, in order to identify potential areas for improvement.

At Saferbuy, we carry out CX audits. For more information, please contact us here.

ALSO READ: CX audit with Saferbuy: Reduce your return rate ! 


Est-ce que cet article vous a été utile?

Est-ce que cet article vous a été utile?

Merci de prendre quelques secondes pour évaluer cet article. Votre avis nous est précieux !

Merci, ravi que cet article vous ait plu ! Pourriez-vous le partager ? Cela nous aiderait beaucoup à aider d'autres utilisateurs comme vous.

If you found this article useful, please rate it. Your feedback helps us to constantly improve our content. ​

Tell us what you thought and share your suggestions for future articles ! ​

Thank you for your support! ​

Share



How can e-commerce brands increase conversions through UX/UI auditing?
Alban Saferbuy April 13, 2025
Tags

Newsletter

News, advice and prevention articles twice a month.

Thanks for registering!

Subscribe
You may also be interested in
Customer experience : Consumer expectations in 2025 and how to meet them
Customer experience has become a major challenge for brands. In 2025, consumers will be even more demanding, seeking trust, transparency and personalization. How can companies meet these new expectations to differentiate themselves and win the loyalty of their audience? In this article, we'll break down the trends in customer experience in 2025 and give you the best strategies for satisfying your customers and optimizing your conversion rates.